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Government Sites
Advertising Techniques (West Terrace) - You Are
Here - (Federal Trade Commission) - Learn about advertising techniques, target marketing,
suspicious claims, and more.
Advertising, Marketing, and Commercial Imagery Collections -
The Archives Center has nationally recognized collections for the study of advertising and marketing.
American Memory - Advertising - Learn how advertising
began in America and how it changed over the years. If you are into vintage things, this is an interesting
site.
Assemblimator (Level 2) - AdMongo.gov - (Federal Trade Commission) -
Learn to decode ads: To pull apart their different pieces and to see how those pieces work together to make
ads more appealing to the audience.
Business Competition (Food Court) - You Are
Here - (Federal Trade Commission) - Learn about business competition, supply and demand
and mergers and monopolies.
Ivory Project: Advertising Soap in America - This site provide an excellent
example of the history of advertising. Check out advertising for Ivory soap, one of the nation's longest-lived,
branded consumer products.
Planadtarium (Level 3) -
AdMongo.gov - (Federal Trade Commission) - Learn how advertisers target their ads. Targeting
means figuring out what types of people might buy a product, making an ad those people will probably like, and
then putting the ad where they will probably see it.
Setting the Precedent - 4 Women Who Excelled in
Business - (Smithsonian) - In this virtual tour you will meet four American women who
succeeded in business in the twentieth century. Each woman - Freda Diamond, Estelle Ellis, Dorothy Shaver,
and Brownie Wise - was exceptional in many respects.
Teen Business
Link - (Small Business Administration) - Want to own a small business? At this site you will find
ideas for a business, how to start a small business, business tips, and meet successful young
entrepreneurs.
The Adgitator (Level 4) -
AdMongo.gov - (Federal Trade Commission) - Get the chance to take what you’ve learned
throughout your adventures in Admongo and put it to work.
The Atrium (Level 1) - AdMongo.gov - (Federal Trade Commission) - Learn to
identify ads in the many places they appear: outside, in your house, in the store, and even on your phone!
You Are Here -
(Federal Trade Commission) - This site helps you think like a consumer and find out things like how
advertising influences your decisions.
Other Resources
Don't Buy It - Learn
about adverstising tricks. Become a smart shopper.
Entrepreneur Challenge - So you think it's great to run your own business? How do
you know if you've got what it takes? Take the challenge.
Peanuts & Crackerjacks - (Federal Reserve Bank of Boston) - An interactive
baseball game that tests your knowledge of economics and pro sports trivia. It's really about using economics
to gain a better understanding of everyday life.
Plan A Business - You want to start your own business. You want to become an
entrepreneur. Are you ready for the risk? This site will help you accelerate your success by providing the
experiences and expertise you need.
Page Revised - 7/9/2010
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